Connect CRM outcomes to X Ads.
Send selected conversions, prevent duplicates, and see delivery receipts.
Open your business account
Open X Ads Conversions from your CRM menu and choose Open setup dashboard. You can also reconnect your installation here.
Connect CRM accountYour X Ads connection
Credentials stay on the server, separate for each CRM account.
Pixel token: X Events Manager → Install Pixel → Manual → Conversion API. OAuth credentials require Ads API access. Setup guide
Add the workflow action
- In your workflow, choose Installed apps → Conversions for X Ads → Send X Ads Conversion.
- Map the X Event ID from Events Manager. This is the conversion type.
- Map a stable Conversion ID for this occurrence, such as an order ID. Keep it the same on retries.
- Map email, E.164 phone, X Click ID (twclid), or customer IP plus user agent. Optional fields include page URL, value and currency.
- Save and test with a synthetic contact and a dedicated QA Event ID. Check execution and delivery logs before publishing.
Pixel and server copies of the same occurrence must share the X Event ID and Conversion ID. Confirmed duplicates are suppressed for 48 hours.
Verify your mapping
Validate only stays local. Send to X Ads makes a real request and may count in X reporting; use a dedicated QA event.
Delivery log
Receipts exclude access tokens and customer matching fields.
| Time | Status | X Event ID | Conversion ID | Result |
|---|
Independent integration. Not affiliated with X Corp.